Bargaining rationale for cooperative generic advertising*

نویسندگان

  • John M. Crespi
  • Jennifer S. James
چکیده

© 2007 The Authors Journal compilation © 2007 Australian Agricultural and Resource Economics Society Inc. and Blackwell Publishing Ltd doi: 10.1111/j.1467-8489.2007.00385.x Blackwell Publishing Ltd Oxford, UK AJAR ustralian Journal of Agricultural and Resource Economics 1364-985X © 2007 The Author Journ Compilat on © 2007 A str lian Agricultural and Resource Economics Society Inc. and Blackwell Publishers Ltd XXX RIGINAL ARTICLES Cooperative generic adve tising .M. C spi and J.S. Jam s Bargaining rationale for cooperative generic advertising*

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تاریخ انتشار 2007